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How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they’re finished writing. They have no clear picture of the target market. They spend months writing, more time editing,...
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Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the...
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How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the...
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How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target...
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Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a...
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in...
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Authors: Free Training on Email List-building Feb. 25
WHAT: A free webinar for authors on “How to Use Email to Attract Fans, Create SuperFans & Sell More Books.” WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25. WHERE: In the...
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7 Ways to Use YouTube to Build Your Email List
https://s3.amazonaws.com/The-Publicity-Hound-Marketing-Videos/2016+Blab+with+Melody+Jones.mp4 During yesterday’s Blab with Melody Jones on “How to Use Social Media to Build an Email List,” I spent...
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How to Find and Research Your Perfect Media Match
If you’re new to publicity, or you’re not getting the publicity you’d hoped for, stop dreaming about it and learn how to do it in only 21 days. Publicist Michelle Tennant Nicholson and publicity...
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Make Your LinkedIn Headline Longer Using the LinkedIn App
Your LinkedIn headline is the most important place to dazzle people with your expertise, explain your target market and let viewers know how you can help them. Sometimes that’s difficult to do in only...
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How to Avoid Writing a Flimsy Pitch for a Guest Blog Post
I don’t like to humiliate people in public. But I wish bloggers everywhere would start sharing screenshots like the one above to shame companies that spam us with generic, cookie-cutter pitches for...
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