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Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you’ve done this: You’ve sent an identical pitch to several journalists. In PR circles, that’s called the “spray and pray” technique. You might even spray it to dozens, perhaps even...
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How to find your target markets in a publicity campaign
When planning a publicity campaign, consider all your various target markets. And do so, please, BEFORE you start blasting your message to the world. Think you only have one target market? Guess again....
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Why growing a big audience doesn’t mean big publicity
UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or miss...
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How to start a membership site and keep members
Membership sites were all the rage about 10 years ago. Thousands of experts created them for an additional revenue stream. But many of them learned quickly that it was too difficult to encourage paying...
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7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for...
View Article5 top things to consider before you write and self-publish a book and why...
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to...
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19 ways Google+ Communities can help grow your business
Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible. No longer the ghost town it was proclaimed to be two years ago when it started,...
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How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they’re finished writing. They have no clear picture of the target market. They spend months writing, more time editing,...
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Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the...
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How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the...
View ArticleClik here to view.
How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target...
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Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a...
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in...
View ArticleClik here to view.
Why growing a big audience doesn’t mean big publicity
UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or miss...
View ArticleClik here to view.
How to start a membership site and keep members
Membership sites were all the rage about 10 years ago. Thousands of experts created them for an additional revenue stream. But many of them learned quickly that it was too difficult to encourage paying...
View Article5 top things to consider before you write and self-publish a book and why...
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to...
View ArticleClik here to view.
19 ways Google+ Communities can help grow your business
Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible. No longer the ghost town it was proclaimed to be two years ago when it started,...
View ArticleClik here to view.
How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they’re finished writing. They have no clear picture of the target market. They spend months writing, more time editing,...
View ArticleClik here to view.
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the...
View ArticleClik here to view.
How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the...
View ArticleClik here to view.
How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target...
View Article